Structuring growth for SMEs in the age of AI
Growth partner, hands-on operator. I work alongside leadership teams to bring clarity, focus, and measurable execution. Without the noise.
Approach
How I think and work
Not a service menu. Not a list of deliverables. These are the three lenses through which I approach every engagement.
Business Growth & Optimization
Cutting through complexity to find what actually moves the needle. Clarity in strategy, focus in execution, discipline in follow-through.
AI & Practical Automations
Useful applications that save time and create leverage. No gimmicks, no hype. Just tools that deliver real return on investment.
Measurable Opportunity Generation
Paid acquisition, e-commerce optimization, high-converting landing pages. Systems built to attract the right customers, profitably.
Fit
This might be for you
Good partnerships start with honest alignment. Here's what works. And what doesn't.
A good fit if…
- You run a business with real revenue and real responsibilities
- You value clarity over cleverness and results over reports
- You're ready to invest in sustainable growth, not quick fixes
- You want a partner who gets in the trenches, not one who watches from the sidelines
Probably not if…
- You're looking for viral hacks or silver bullets
- You want someone to validate existing assumptions rather than challenge them
- You need everything theorized before anything gets tested
- You prefer style over substance
About
A bit more context
I've always been drawn to understanding how things work: systems, businesses, people. The kind of curiosity that asks "why does this succeed when that fails?" and doesn't stop until there's a useful answer.
My approach leans heavily on simplicity. Not the easy kind. The hard-won kind that comes from stripping away everything that doesn't matter. Most business problems aren't complicated. They're just cluttered.
I have a particular fondness for finding leverage: the small changes that unlock disproportionate results. Sometimes it's a well-placed automation. Sometimes it's just asking better questions.
Fair warning: I tend to think out loud, occasionally find humor in unexpected places, and have been known to question the unquestionable.
Background
What I've worked on
No logo walls or inflated numbers. Just the type of problems I've spent time solving.
Operational leadership
Scaled teams and systems across B2B and B2C environments. Built the processes that let good people do great work.
Growth execution
Designed and deployed acquisition systems across paid channels, e-commerce, and lead generation. Results measured in revenue, not vanity metrics.
AI & automation
Early adopter, practical implementer. Focused on applications that create real leverage. Not demonstrations that impress but don't deliver.
Let's have a conversation
No pitch decks, no pressure. If what you've read resonates, I'd be glad to hear about what you're working on.